CASE STUDY #5: SYDNEY
Walcar Graphics needed to make sure it knew its stuff for an OKI installation in May – because the client was an award-winning commercial printer that definitely knew its stuff.
The client was Sydney business Digitalpress. The device was a Pro9542 A3 LED printer worth $22,000. The key feature was its white toner capability.
As Ben from Walcar explains, traditional digital printing is done using the colours cyan, magenta, yellow and black. The Pro9542, though, allows users to print in a fifth colour. Walcar gave Digitalpress file set‑up training so it would know how to use white while designing in Adobe. Walcar also gave the client training on the machine and print menus that differed from the standard format.
That allowed Digitalpress to transition smoothly into the new technology. As a result, it is now able to produce jobs that once had to be outsourced or declined.
Digitalpress founder Theo Pettaras says his customers are delighted with the quality of work produced by the OKI printer. Pettaras also says he was delighted with the efficiency and knowledge of Walcar, having experienced problems with other suppliers.
“We previously experienced vendors that were quick to sell [software] products to us without really understanding our business,” Pettaras says.
“The same can be said about equipment vendors selling equipment to us, again without really understanding our business, and the same can be said about us not carefully doing our due diligence.
“Most of the issues we have had with equipment have been mainly because it was new-to-market technology – the technology is introduced into the market before it’s really tested properly in the field.”
Walcar is an OKI channel one partner and buys directly from the manufacturer. The device it sold Digitalpress plugs into Adobe and works well with EFI Fiery.